In today's digital world, we make buying decisions either consciously or sub-consciously based on social proof. This simply means that we rely on the input of others to help us make a decision. For instance, we look at reviews on Amazon to learn how other people like a product before we buy, or maybe we look at a popular website or blog to see what they recommend.
SOCIAL RECOGNITION FOR MARBLE GENIUS
Here at Marble Genius, we strive to make the best marble run toys that you'll find anywhere, and we believe there's significant validation that backs up this statement. Using Google or going straight to Amazon is a great way to get this information, but we thought it might be helpful to share with you some of the social proof.
Amazon - Best Selling Marble Run
According to Forbes, Amazon's market power "now rivals or exceeds Walmart" and almost 50% of US households are Amazon Prime Members. Given this market power, looking at reviews of a product on Amazon is a great place to start to get a sense of whether this product might be something to buy or not.
Products with a significant number of Verified Reviews, as well as products that have at least 4 stars, are a good starting point for social proof. At Marble Genius, each of our products have a healthy number of Verified Reviews, and we encourage you to take a look at those before making a buying decision.
Another great thing to consider on Amazon before making a buying decision is how a particular item ranks in a given category. A product might be a best seller for the day due to a large number of giveaways or because they deeply discounted their price for a day to get a better ranking, but if you consistently see a product at the top of its category, it's safe to say that most people are buying that product in that particular category.
In the Marble Run Category, our Super Set has consistently been the Best Selling Marble Run Toy on Amazon. This can obviously change, which is why we included the link so you can see what the best selling marble run products are when you read this. When you want to identify what the best selling item in a category is, the quickest way is to Google "Amazon Best Selling _________."
RECOGNITION ON EXTERNAL WEBSITES AND BLOGS
As of this writing, there are over 1 billion websites on the internet, which is a staggering figure and another reason why you have to consider the source or look to multiple data points before relying on what is said. You can also use Alexa to see how popular a particular website is.
According to Wiki.ezvid.com, which is the world's first video wiki that gets millions of visitors every month and is a top 3000 website on the internet, our Marble Genius Super Set is the # 2 Best Marble Run Toy on the market and the best plastic marble run toy in their rankings. They spent over 29 hours compiling this, and if you click the link you can see the video of the top 10 marble runs and additional explanation. Note: they did not accept any money or input from the companies whose products they reviewed.
Another significant website, MyKidNeedsThat.com has ranked our Marble Genius Super Set as the #1 overall marble run for 2017 and our Marble Genius Starter Set as the #3 marble run on the market. This website goes into great detail as far as their methodology, and they didn't accept any money or input from the companies whose products they reviewed as well.
One other interesting observation: the #1 ranked marble run on Wiki.ezvid.com was ranked #10 on this website. This is another reason to look at multiple sources before making buying decisions because there can be significant variability with product rankings.
We're extremely thankful to each of the sites above for the platform they've provided to help us grow our product. It's worth noting that we have no affiliation with either of the two websites mentioned and our only affiliation with Amazon is that we sell on their platform.